Inter and Betsson Sport Proudly Present the New Nerazzurri Jersey
3 min
On July 1st, Betsson Sport was announced as the new official main partner of Inter, marking the largest shirt sponsorship deal in the club’s history. Today, the highly anticipated jersey for the 2024/25 season is unveiled, featuring two stars for the first time to commemorate Inter’s 20th Scudetto victory.
The tricolor returns to the Nike jersey, which is destined to become iconic, and for the first time, features the historic second star. The Inter logo is centered, flanked on the left by the tricolor. The front of the shirt also sees the debut of Betsson Sport, the new Official Main Partner.
The four-year partnership between Inter and Betsson unites two prominent names with rich heritages, marking the largest shirt deal ever for both parties. The new shirt embodies the club’s glorious past and future ambitions, emphasised by the verse “The stars, the start” in the hero video.
“We have never been displayed on a more talked-about jersey,” stated Jesper Svensson, CEO of Betsson Operations. “This new jersey represents both historic achievement and future prosperity, and we are very honoured and excited to be part of this journey with Inter.”
The city of Milan was also the source of inspiration for the design of the Home Kit, respecting history while embracing modern ideas and avant-garde trends. The new kit represents this blend of tradition and innovation, with classic vertical stripes combined with a modern and dynamic interpretation, featured on both the jersey and shorts.
The launch of the new shirt featured Lautaro Martinez, Alessandro Bastoni, and Nicolò Barella, along with two players from Inter Women, Chiara Robustellini and Annamaria Serturini, who posed with the new Home Kit, capturing the emotion and pride of being part of this historic campaign.
FC Internazionale Milano
Founded in 1908, FC Internazionale Milano, or Inter, is globally renowned as one of the world’s most successful football teams.
The club’s trophy haul includes 20 Italian league titles, 9 Coppa Italias, 8 Italian Super Cups, 3 UEFA Cups, 2 European Cups, 1 UEFA Champions League, 2 Intercontinental Cups and 1 FIFA Club World Cup. Inter is one of the seven teams to have done the treble – Champions League, national championship and national cup – in the same year (2010), and the only Italian club never to have been relegated in its 113-year history. Inter is a global brand with more than 500 million followers worldwide.
The club boasts a cutting-edge, world-famous youth academy. Over the years Nerazzurri youth teams have won more than 56 trophies, producing many full internationals and dozens of other professionals who have gone on to play in the major European leagues.
Betsson Group
Originally founded in 1963, the Betsson Group is a global leader in the entertainment industry, offering multiple services to consumers, including gaming, betting and infotainment. With proprietary technology across its diverse product offering, Betsson serves customers directly (B2C) and indirectly on a B2B basis. The company’s vision is to provide the best customer experience in the industry. Sustainability is an integrated part of Betsson’s strategy, as taking responsibility for customers, employees and communities is a prerequisite for running a sustainably successful business.
The Betsson Group employs more than 2,000 people in Europe, South America, Asia and North America. The parent company Betsson AB is listed on Nasdaq Stockholm Large Cap. Read more on: www.betssongroup.com and www.betssonab.com
